“发展式特许经营”用英文怎么说？

上周，麦当劳被发现已悄然放开上海、深圳等一线城市的特许经营权。根据公司高层的最新说法，公司拟于2014年在中国新开300家餐厅。未来麦当劳将通过直营餐厅、传统式特许经营和发展式特许经营三种业务模式加速在中国的发展。

请看《中国日报》的报道：

In some regions, McDonald’s also has allowed developmental licensing. Under this arrangement, a local licensee owns the business, including the real estate, and uses his or her own capital and local knowledge to optimize sales.

在部分地区，麦当劳还将开放发展式特许经营。在这种模式下，当地的许可证持有人不但拥有餐厅，而且还拥有餐厅所在地产，并能运用自己的资金和当地知识使销售最优化。

“发展式特许经营”就是developmental licensing，这是麦当劳未来的业务模式之一，其他两种业务模式分别是directly operated restaurants（直营餐厅）和traditional licensing（传统式特许经营）。

麦当劳方面表示，麦当劳依然会严加挑选licensee（许可证持有人），确保能维持高标准。通过放开特许经营，减轻麦当劳在零售方面的压力，麦当 劳就能专心致力于building brand value and product quality（建设品牌价值，提高产品质量）。

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