问题补充
据透露,约有 1% 的用户为 Zynga 贡献了 25% 至 50% 的收入。这类用户被业内人士称作是“鲸类(whales)”,相当于赌场中的老赌徒。社交游戏公司的大量收入来自于少数用户并非新闻,但真正令人不安的是,Zynga 游戏中的部分玩家每年的花费达到数千甚至数万美元。
回答
WHALES: We Have Abundant & Lavish Expenditure Spent!!
回答
维基有相应的词条,也叫high roller,可以看一看。
在赌博业这么叫大概是因为:1、在赌场生态系统里数量稀少 2、占有的资源巨大 3、如果认为赌场是姜太公钓鱼愿者上钩的话,和这种客户打交道就像捕鲸,赢了赚得盆满钵满,输了赌场可能就像被鲸撞翻了一样血本无归。
游戏行业大概是沿用吧,当然第三个原因在游戏里可能不存在。
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