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长江商报消息 为扩大客源和影响力,愿意“吃亏”;面对竞争,升级做专业体育赛事翻译
10月1日清晨的武汉体育学院格外清静,学生们早已拖着行李箱回家过节了,而90后学生曾子轩却早早地赶到了位于武汉体育学院奥星苑404的办公室,开始了他一天忙碌而紧张的工作。
瘦瘦高高,戴着一副眼镜,整个人看起来很精神。自己创业开公司,4个月就将10万元成本赚回,他的下一个目标是转型成为专业体育翻译公司。
■实习生 明凌翔记者 罗婷
起步
曾子轩出身于湖南一个普通家庭。从小对英语特别感兴趣的他,初中便开始阅读原版英文读物,大学也顺理成章选择了心仪的英语专业。大一开始,他就现学现卖,利用课余时间当起了“兼职翻译”。两年半的时间,赚了6万元。今年年初,他萌发了创业的想法。5月中旬,他用兼职赚来的6万元和向家里借的4万元注册了一个翻译公司,并开通网站正式挂牌营业。
“今天是节日第一天,还没来得及跟家人发祝福短信。”1日,当记者采访他时,他一边嚼着面包,一边清理桌面上的翻译材料。由于任务量太大,他从头天晚上工作到第二天凌晨两点。小曾称除了工作,他还在继续学习同声传译,每天的睡眠时间不足6小时。
经营
由于公司仍处于起步阶段,对曾子轩这个刚创业的学生老板来说,资金和客源成了最大的困难。“公司现有4个专职译审,每人每月基本工资3000元,再加1个兼职翻译,光员工的工资就是一笔不小的开销。”小曾说,这一行竞争激烈,公司为了生存,从不挑业务大小,只要是翻译的活儿都接,大到一两万字的竞标书,小到一两百字的论文摘要,他们都很乐意去做。
“有些客户知道我是学生,故意压低价格。像竞标书、公司年报这些专业性强、难度大的材料,市场价是1000字收费500元左右,而有些客户却给我们压低到300元。”小曾摇着头,一边用计算器算着价格一边告诉记者,公司刚起步,最重要的是扩大公司的客源和影响力,很多时候都是不得不“吃着亏”咬牙翻译,在创业初期重要的是把质量做好,以积累更多的回头客。
突围
今年6月在武汉举办的东亚空手道锦标赛,让苦苦支撑经营的小曾挖到了公司的第一桶金,还找到了公司日后的发展方向。“很偶然,在网上看到大赛组委会招募大量翻译服务人才,我就拿着公司的材料去找组委会谈判。”小曾说,最终获得大赛语言翻译服务承办权。3天时间,他为公司创造了3万元的收益。此后,除了承接一些散户的“零碎稿”外,小曾主要瞄准大型赛事的语言服务这块大“蛋糕”。4个月下来,他将10万元成本赚回。
“我的下一步计划是,将公司打造成专业的体育翻译公司。”小曾说,目前他已开始着手在自己学校内进行高新招聘,通过后期培训将公司打造成华中地区专业的体育赛事翻译团队。他认为,目前市场竞争很大,只有利用自身的专业才能成功突围,将普通大众化的翻译公司转型成专业的体育赛事翻译公司,形成自己独特的优势与核心竞争力,前景将会非常好。
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